CRUSH
CRUSH is a festival theme for CTEMF (Cape Town Electronic Music Festival) built around the physical experience of electronic music specifically the moment bass hits you before you can defend against it. The visual identity spans brand, print, digital campaign, merchandise, and a generative audio-reactive stage backdrop, all built from a single concept.
Visual Identity
CRUSH started with a question: what does electronic music actually do to you? Not the genre, not the artists. The physical feeling of bass hitting your chest before your ears catch up. That became the whole concept. The brand is built around an abstracted crushed egg something being acted on by an outside force.
